468 companies. 15 different industries. The CustomerGauge 2018 NPS & CX Benchmarks Report delivers cutting-edge CX insights and annual industry NPS benchmarks.
June 19th, Boston, MA—CustomerGauge has announced the launch of their 2018 NPS & CX Benchmarks Report, conducted in collaboration with MIT CISR and NPSBenchmarks.com.
Covering 15 different industries—from IT & Software to Telecommunications—the 80+ page report offers benchmarks for key performance metrics including Net Promoter Score®, retention rates, and revenue growth. This year’s report also spotlights the customer experience programs and Net Promoter® teams at Microsoft, Salesforce, Vodafone and more.
NPS insights help us understand the best times when we should proactively reach out to customers, and this initiative has helped us get happier customers, increase retention, and achieve a better NPS score.Microsoft Office 365 NPS team
As part of the 2018 NPS & CX Benchmarks survey, CustomerGauge asked 468 different companies to provide in-depth coverage of how they run their Net Promoter and customer experience programs, and how their actions impacted long-term growth in terms of retention, referrals, up-sales and cross-sales. The results were startling: while many companies were experiencing some type of growth within their Net Promoter programs (+12 pt. increase in Net Promoter Score over 3 years), many still had room for significant improvement.
CustomerGauge found that a shocking number of companies still struggle to understand their retention (44% of respondents, 1 in 3 companies, don’t know their retention rate). Moreover, of those companies that did know, the average retention rate sat at 77%, meaning many were missing opportunities for further retention revenue growth.
- Average Net Promoter Scores, retention rates, and CX trends for 15 different industries: IT & Software, IT Services, Telecommunications, Transportation & Automotive, Banking, Financial Services, Insurance, Retail, Consumer Services, Healthcare, Hospitality, Travel and Restaurants, Media, Professional Services, Manufacturing, and Construction & Engineering
- A behind-the-scenes look at how the CX people at Microsoft, Salesforce, Vodafone, Micro Focus, Affirm, and Colliers International use Net Promoter to transform their customer experience
To access the full, completely free report, download it here.
About CustomerGauge
CustomerGauge is the leading AI-powered Account Experience™ platform that transforms B2B feedback into revenue growth. Using advanced AI analytics, CustomerGauge helps companies predict churn, identify upsell potential, and automate next-best actions across every account. Unlike traditional survey tools, CustomerGauge connects customer sentiment directly to financial impact—empowering organizations to act faster, close the loop intelligently, and turn feedback into measurable business outcomes.