CustomerGauge Announces 2025 Account Experience Award Winners Honoring Transformation, Culture, and Leadership in B2B Experience Excellence
Boston, October 2025 — CustomerGauge, the leading provider of AI-Based B2B Account Experience Solutions, announced the winners of the Fifth Annual Account Experience (AX) Awards, celebrating companies that have built world-class B2B Customer Experience (CX) programs.
The Awards recognized exceptional achievements in B2B CX across five key categories: Account Response Rate, Revenue Coverage, Closing the Loop Speed, Culture Champion, and Best in Class performance.
This year’s awards recognized leading organizations in both Consumer Packaged Goods (CPG) and non-CPG sectors that are redefining excellence through customer feedback.
For the first time, the AX Awards also introduced peer-nomination categories, allowing teams to highlight their own innovation, creativity, and measurable business impact from AI-driven initiatives to company-wide cultural transformation programs.
Every year our amazing clients keep raising the bar on what's possible for B2B experience performance and we couldn't be more proud, said Adam Dorrell, CEO and Co-Founder of CustomerGauge. The response rates alone are industry shattering at 80%+ for the winners, simply amazing!
CustomerGauge is proud to recognize the following organizations for their outstanding achievements in B2B Customer Experience:
The Close the Loop Award celebrates companies who not only prioritize collecting customer feedback but act on the feedback in a timely manner. This category is for the elite operators with winners following up on feedbcak in 48 hours or less.
The Revenue Coverage Award goes to the companies who prioritize their total revenue coverage, i.e. the % of total revenue they survey. This allows them to receive a holistic view of account health from a revenue standpoint.
The Account Response Rate category goes to the companies exhibiting exceptional account response rates. This is one of, if not the, most critical elements of a successful B2B Account Experience Program.
The Dan Lang Culture Champion Memorial Award recognizes a company whose commitment to Account Experience excellence starts from within. This award highlights teams that foster a culture of continuous learning, fully embrace CustomerGauge Academy, and dedicate themselves to training their entire organization in best‑in‑class AX practices.
Our Best in Class Award goes to the single program that scores highest across all major award categories and sets the standard for CX excellence.
The Transformers Award honors teams that have achieved comprehensive experience transformation using CustomerGauge, making outcomes more predictable, goals more achievable, and systems fully integrated.
The Culture Creators Award recognizes teams using automation and AI to enhance efficiency and deepen customer engagement.
The CustomerGauge Specialist Award honors individuals who fully leverage CustomerGauge’s features to drive proactive engagement, loyalty, and customer success.
The Experience Leader Award honors those who exemplify adaptability, productivity, and strategic excellence through CustomerGauge insights.
This year’s AX Award entries truly set a new benchmark, said Camilla Scholten, COO and Co-Founder of CusmerGauge. We were particularly impressed by how far customer experience programs have evolved — from measurement exercises into powerful, revenue-linked growth engines. Every finalist demonstrated what CustomerGauge has been saying for years, that B2B CX is no longer just about surveys; it’s about culture, accountability, and driving tangible business outcomes.
If you would like to learn more about CustomerGauge, visit customergauge.com.
About CustomerGauge
CustomerGauge is the leading AI-powered Account Experience™ platform that transforms B2B feedback into revenue growth. Using advanced AI analytics, CustomerGauge helps companies predict churn, identify upsell potential, and automate next-best actions across every account. Unlike traditional survey tools, CustomerGauge connects customer sentiment directly to financial impact—empowering organizations to act faster, close the loop intelligently, and turn feedback into measurable business outcomes.
Contact details
Related topics
Related news
Introducing CustomerGAIge and the Post-Dashboard Era of Enterprise CX
CustomerGauge announces its AI-first strategy with a bold rebrand to CustomerGAIge, reflecting the next era of B2B Customer Experience.
CustomerGauge Names Technology Sales Veteran Adam Clay as Chief Revenue Officer
CustomerGauge, a leader in customer experience (CX) solutions for the Consumer Packaged Goods (CPG) sector, appointed Adam Clay as Chief Revenue Officer (CRO). With over 20 years in revenue operati...
Packaged Goods Reign Supreme in Customer Satisfaction Says New Research
New research shows Consumer Packaged Goods (CPG) has higher customer satisfaction and NPS than all other industries.
CustomerGauge Ranked Highest For B2B Use Case in Gartner's Critical Capabilities Report
Boston-based SaaS company awarded highest ranking for B2B companies in VoC market according to Gartner.